If you've ever searched for images on the web, you've probably come across many Pinterest recommendations.
This social network is ideal for designers, artists, students, and anyone who needs examples and ideas to spark inspiration or to be able to show content, advertise products, or simply share images and videos that you like.
Pinterest for Beginners
When you enter this visual discovery engine, you have access to millions of images, this is why it is recommended to create a user and choose the topics of interest so that the algorithm suggests what it considers that the user may like the most.
It is quite simple to use, and its structure and features are very similar to other social networks. There is a home feed where you can find content you love based on your activity.
You have your own profile, where you can enter a brief description, upload content, and edit its information at any time.
Once you set your interests, you can also create pins —which are bookmarks used to save content that you like—, and boards —"folders" where you can save and organize pins related to the same topic. You can later find your pins and boards on your profile.
At the top of the website or app, there is a search bar to type in keywords and find all the visual content you are looking for. As one spends more time using this social network, the recommendations become more accurate.
Like Instagram, you can tap profiles on the search page, follow people who upload content of your interest, and comment on their pins. It also includes the feature to send private messages between profiles.
How to Access this Social Network
- Pinterest can be accessed from a website with any browser, or from mobile devices by downloading the app from the Play Store or App Store.
- The system requirements are minimal, which makes it possible for any device to download it.
- It is completely free to use and it contains non-invasive ads. The website works well and it is fast. Moreover, the interface is simple to navigate and explore, and quite interactive.
A Network for Entrepreneurs
Pinterest is useful for small entrepreneurs, businesses, artists, and professionals, and it offers many built-in shopping features, like pricing. If you need to sell a product, a work of art, or offer a service, you can show it on Pinterest and add a link that directs to your official website where viewers can make purchases. In this way, you can not only increase traffic, audience, and clicks to your website, but also you can increase sales.
In many countries, users do not use this social network to search and buy products. Maybe it is just because people do not relate Pinterest to this possibility. It can also be difficult to find products or services in the region where you are located because there is content from all over the world.
Analytics for Businesses
Pinterest offers a data analytics tool, Pinterest Analytics, which provides small businesses with data about their engagement on this social network. It also allows you to see the statistics of each particular pin, such as how many times it was saved, how many clicks it received, etc. Another interesting feature is that you can see your audience's journey, so you know where you are gaining or losing potential customers.
In a Nutshell
If you need inspiration for a new job, examples to design the house of your dreams, promote a product of your new venture, or simply look for a cooking recipe or tutorial, this is the ideal place. If you are bored and want to spend time watching quality content about lifestyle, decoration, fitness, and much more, I don't know what are you waiting for to try it.